The phrase "real ethics reform" typically refers to a significant and meaningful change in the way that individuals, organizations or governments approach issues related to morality and fairness. It often involves implementing new policies, rules or guidelines designed to promote greater transparency, accountability and integrity within an organization or system. Real ethics reform is usually aimed at addressing longstanding problems or abuses, and requires a commitment to honestly and effectively dealing with issues of corruption, conflicts of interest, and other unethical behavior. The goal of real ethics reform is to create a culture in which fairness, honesty and integrity are valued and upheld as important values.